Guidance for websites - what you need to do
Join our directory of florists who can offer compostable choices for more eco-friendly and sustainable funeral flowers. The greater our numbers, the louder our campaigning voice and the easier it is for people to find the natural, plastic-free choices for funeral flowers which they seek as an alternative to foam-based tributes.
To join the Farewell Flowers Directory you need to be a UK based florist and commit to four basic principles:
Your business has a website with a page dedicated to funeral flowers. We use this page as your link to the directory as we want to make it easy for customers to find more sustainable funeral flowers.
You showcase compostable designs on your funeral flowers website page and clearly identify which arrangements you offer are made in a compostable way.
You promise on your website that every compostable funeral arrangement you offer will contain some UK grown flowers or foliage
You are honest and transparent on your funeral flowers website page about where the flowers you use come from. You include a sentence explaining your flower sourcing policy to your customers.
Tips for writing a funeral flowers page
Not sure where to start with writing a funeral flowers page? Try googling other florists who offer funeral flowers and think about how they present information on their websites. There are lots of different ways to structure your page and your information.
How you choose to present your information will depend on the style and tone of the rest of your site, but always keep your bereaved customers in mind. Can they easily find the information they need?
Below are ideas for key points which your page should cover. You’ll need to explain that your photos are for size and style indication only if you plan to approach funeral flowers with conversations and/or seasonality as your starting point.
Basic
Mention compostable arrangements on your funeral flowers page. Make it clear which arrangements are compostable or can be made in a compostable way.
Give a starting price for your funeral flowers so people can decide if your flowers might work for their budget.
Tell visitors where your flowers come from.
Make your ordering process clear.
Intermediate
Share information about and images of your funeral flowers AND showcase your compostable arrangements.
Include a gallery to showcase the range of funeral flowers designs you can provide. Make it clear in your captions which arrangements are compostable or can be made in a compostable way.
Include price information (“starting at £….”, “from £…”) for each style of funeral flowers so that people can decide what might suit their budget.
Tell visitors where your flowers come from.
Make your ordering process clear and explain your delivery area.
Comprehensive
Share information about and images of your funeral flowers AND showcase your compostable arrangements.
Include a gallery to showcase your compostable funeral flowers to show the range of designs you can provide.
Include a comprehensive price list for your funeral flower arrangements with photos to illustrate the different styles and sizes of arrangements. Use starting prices to allow for variation to accommodate special requests. Make it clear which arrangements are compostable or can be made in a compostable way.
Write blogposts about funeral flowers and link these to your funeral flowers page so that people can read helpful information when they are starting the process of choosing.
Link to testimonials for your funeral flowers to inspire confidence in what you do.
Explain your delivery area and costs.
Tell visitors where your flowers come from.
Make your ordering process clear.
Explain what forms of payment you accept and any minimum lead time required for orders.
